METROTOPIA METAVERSE
Zaha Hadid’s Metrotopia and Dentsu’s Roblox partnership
are shaping the future of achitecture and advertising in the metaverse
Zaha Hadid Architects, in collaboration with Unreal Engine and Nvidia, has launched a new metaverse project called Metrotopia. The project was recently showcased at the Venice Biennale exhibition and has been making headlines ever since.
Metrotopia has a number of potential use cases beyond the Biennale exhibition. For example, it can be used for virtual conferences and events, allowing attendees to explore a virtual space and interact with each other. It could also be used for virtual tourism, allowing users to explore new destinations without leaving their homes.
Dentsu and Roblox PARTNERSHIP
Dentsu and Roblox recently announced their partnership to help brands reach and engage with Gen Z and millennial audiences in the metaverse. The partnership will provide Dentsu clients with access to Roblox’s platform and tools, as well as expertise in creating and executing metaverse marketing campaigns.
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Engage with Gen Z and Millennial audiences
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Provide Dentsu clients with access to Roblox’s tools
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Expertise in executing metaverse campaigns
